Sharma has teamed up with his friends at People for the Ethical Treatment of Animals (PETA) India to star in a brand-new PETA campaign that shows him and a small dog peering into the camera next to the caption "Bat for Animals! Sterilise Cats and Dogs".
Sharma's point? That by sterilizing their dogs and cats, people will be saving the lives of countless unwanted puppies and kittens.
It was being released in time for the 2015 World Cup. It was shot by ace photographer Gaurav Sawn, and Sharma's make-up and hair were done by Neha Kamra.
"Sterilisation is important because I feel that if we can stop [the homeless-animal crisis], there will be control of population among the street dogs", Sharma says.
Sterilisation can prevent countless unwanted animals from being born only to struggle to survive on the streets, face abuse by cruel or neglectful people or end up in animal shelters.
Just one unaltered female dog and her offspring can produce 67,000 puppies in only six years. In seven years, one female cat and her offspring can produce 370,000 kittens.
Sterilisation eliminates the stress and discomfort that females endure during heat periods and greatly reduces the risk of mammary cancer. Neutering makes males far less likely to roam or fight.
http://timesofindia.indiatimes.com/followceleb.cms?alias=World Cup 2015,Rohit Sharma,PETA,ICC Cricket World Cup 2015,Cricket World Cup 2015
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